Big data - Market Research and Audience Measurement, KPR Institute Engineering and Technology, Autonomous Engineering Institution, Coimbatore, India

On 04.02.2025, Mr. Manikandan Kumar, Consultant from SAMBA TV conducted an enriching orientation session on – Big Data – Market Research and Audience Management. With over 17 + years of experience in measuring audiences and helping marketers reach them efficiently. Mr. Manikandan Kumar brought a wealth of knowledge and practical insights to the session. His training aimed to equip students with essential skills and knowledge needed for developing the path to reach desired career of their choice. Students benefited significantly from the orientation, gaining insights on Big Data – Market Research, and Audience Management, and a deeper understanding of how to reach the correct destination in their career.

This skill development is crucial for enhancing their competitiveness in campus interviews and future job opportunities. Participants provided positive feedback, highlighting Mr. Manikandan Kumar’s ability to clearly explain how to apply and provide practical examples. The session not only bolstered their technical skills but also increased their confidence in handling abroad universities effectively. In conclusion, Mr. Manikandan Kumar’s orientation was a valuable experience for the students, significantly contributing to their professional development and readiness for the software industry. We extend our sincere thanks to Manikandan Kumar and SAMBA TV for their support in delivering this impactful training session.