Department of Computer Science and Business Systems conducted the Guest Lecture on āDigital Marketingā by Ms. Tania Paulson K, Data Analytics Engineer, IEP SOLUTIONS, Hosur, Krishnagiri District on 13th February 2026 at 1: 45 pm to 4:00 pm in II CSBS class room.
The following topics were covered to the students who opted Open Elective : Digital Marketing (10 branches).
1. Theory Session (20 mins): Introduction to Digital Marketing and Ecosystem, Website, Search Engine, SEO Fundamentals
2. Theory with Demo and Examples (45 mins): Digital Advertising, Paid Marketing, Social Media Marketing and Optimization, Analytics, Tools and Lead Management
3. Job Opportunities (20 mins): Explore various roles in Digital Marketing
4. Automatic Email Sending using Python Demo (20 mins): Hands-on demo of automating email sending using Python
5. Q&A and Wrap-up (15 mins): Address questions and summarize key takeaways.
Students got awareness in Digital Marketing Basics, Tools to learn and Job Opportunities.
21st Century Engineering College in Coimbatore
World is transforming everyday. In the rapidly evolving engineering landscape, we have an Increased responsibility to transform the engineering education from traditional curriculum to meet the 21st century skills like Creativity, Critical Thinking, Collaboration and Communication. Through our unique and strategic approach we enable our students to learn beyond and prepare them for life long success.
