Awareness Campaign on Swadeshi Movement - Impact on Rural Economy, KPR Institute Engineering and Technology, Autonomous Engineering Institution, Coimbatore, India

The Awareness Campaign on the Swadeshi Movement – Impact on Rural Economy was conducted as a General Management activity for MBA students to create awareness about the importance of promoting indigenous products and supporting rural communities. The activity focused on five categories: traditional agricultural and food products, handicrafts and village products, traditional textiles, natural and herbal products, and eco-friendly and sustainable products. Students were encouraged to identify suitable rural products and develop innovative brand names, taglines, packaging concepts, and marketing strategies. Through presentations, they explored customer preferences, product differentiation, digital marketing, competitive pricing, and promotional techniques. The activity enhanced students’ managerial, entrepreneurial, communication, and marketing skills while highlighting the role of Swadeshi products in increasing farmers’ income, supporting rural artisans, generating employment, preserving traditional skills, and strengthening the rural economy.